Opened every topic on a scenario
Each topic begins with a real-life situation before it reaches the concept. It costs thirty seconds and it is the difference between a learner who knows why they are watching and one who is waiting for it to end.
Work / Online degree provider · Ten courses
Ten courses, ten sets of guidelines
The fastest way to lose a learner is to open on a definition.
The commission was learning video across ten degree courses spanning management, computing and the humanities — public administration at one end of the list and object-oriented programming at the other. The inputs were faculty PowerPoint decks. The standards were prescribed, and they differed by course.
At a glance
- Delivered for
- An online degree provider, for a partner university
- Courses
- Ten, across management, computing and humanities
- Built from
- Faculty PowerPoint decks
- Signature
- Every topic opens on a real-life scenario
What we did
Built visual storyboards from the faculty decks
The decks were the source, not the output. Storyboards established the visual treatment, supporting footage and on-screen text that would carry each topic.
Met each course's prescribed guidelines
Ten courses, each with its own specification to satisfy — while the production standard underneath stayed the same across all of them.
Selected visuals that carried meaning
Short video, imagery and on-screen text chosen to support comprehension of that specific concept, which is slower than sourcing generically and is the reason the output doesn't look stock.
The hard part
Turning a lecture deck into a learning experience
A faculty PowerPoint is a prompt for a person who is about to speak. It is not a storyboard, and translating one into the other is the central instructional work.
Ten specifications, one house standard
Adhering to per-course guidelines while keeping the programme coherent meant treating the guidelines as constraints to satisfy rather than as the design.
Finding the right scenario, ten courses over
A relevant opening scenario for public administration and one for object-oriented programming have nothing in common except that a generic one would have been obvious to the learner in both.
Consistency across ten very different subjects isn't a template. It is a standard, applied by people who understood each subject well enough to know where it should bend.
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