Structured and chunked the faculty material
Faculty-provided content was analysed and restructured for digital delivery, then built out as visual storyboards.
Work / Business school · HR analytics
An HR analytics programme, built to be applied
Analytics content fails in a predictable way: learners finish it able to describe the technique and unable to run it.
The programme covers HR analytics, AI and data-driven decision-making across fifteen modules — from building data-driven organisations and strategic workforce planning through to storytelling with data and data ethics. The objective was structured learning content. The harder objective was content that transferred.
At a glance
- Modules
- Fifteen, including two fireside chats
- Subject
- HR analytics, AI and data-driven decision-making
- We handled
- Structuring, VSBs, faculty filming, media, animation, OST
- Assessment
- Graded, with rubrics, word limits and submission guidance
What we did
Filmed the faculty
We handled faculty filming, then integrated the footage with media, animation and on-screen text synchronised to narration.
Pushed the content towards application
Beyond the brief, we brought in real-world case studies, application-based activities and additional reading aligned to the stated learning outcomes — because a module on workforce planning is only useful if someone can plan a workforce afterwards.
Built assessment that could be marked fairly
Under SME guidance: discussion boards, self-study activities, graded assignments, quizzes, case studies, reflective activities and action-planning exercises. Graded items carried submission guidelines, word limits, completion time, points and assessment rubrics — the infrastructure that makes grading defensible at scale.
The hard part
Fifteen modules, one voice
Consistency across a programme of this length is the constant technical pressure: on-screen text conventions, narration sync, animation language, all holding steady from module one to module fifteen.
Filming faculty is a logistics problem
Faculty filming introduces scheduling, setup and continuity constraints that storyboards alone don't resolve, and every retake has a downstream cost.
Synchronising OST to narration, at volume
On-screen text has to arrive with the idea it supports. Slightly early or slightly late, repeated across fifteen modules, is the difference between a programme that feels produced and one that feels assembled.
The measure we cared about wasn't completion. It was whether an HR team could take the technique out of the module and use it on their own data.
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